ANGIE BARRERA
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WORK SAMPLE
Munchkin Inc.
An art direction collection.
This collection houses lifestyle and product photography, videography, and family-fun campaigns for which I had the pleasure of art directing from concept to final production for Munchkin Inc.
Munchkin is a leading baby lifestyle brand that creates innovative products that help make parenting easier when caring for your little, sweet, wild ones.
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Storytelling
Storytelling and capturing sweet everyday moments are at the core of Munchkin’s lifestyle photography approach. These moments capture families and friends using Munchkin products that fit seamlessly into their daily lives, showing the uniqueness and ease of use for each product. The playful names of the products, such as Sparrow and Float, inspired the visual assets created. Having been part of this storytelling approach and seeing magic happen was a treat.
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Client /
Munchkin Inc.Services /
Art Direction
Campaign
E-Commerce
Packaging
Photography
Print
Social
Videography
Ready To Fly
Sparrow
THE COMPACT STROLLER
Float. Feed. Fold.
Float
THE FOLDABLE HIGH CHAIR
Bring On The Milk
Milkmakers
LACTATION MASSAGER
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Creative Director /
Diana BarnesArt Director & Designer /
Angie BarreraPhotographer /
Don Diaz
Matt Barnes